We can’t stand in line at the grocery store without seeing the many magazine and tabloid headlines touting the latest miracle diet or superfood. The U.S. diet industry reaps over 40 billion dollars a year and continues to thrive as the North American population loses the battle of the bulge. Interestingly, obesity researchers have clearly stated that successful weight loss must be done slowly while the diet industry exploits the dream of attaining the perfect body in just 8 weeks.
As far as losing those pesky pounds, there appears to be a large gap between what we know and what we do. If strengthening our mental and physical health is at the top of our list it may serve us well to take a few moments and consider the following points…
We have heard this message before so why do we keep on keeping on with the diets? Is it hope? Is it desperation? Whatever it is, it drives the diet industry to invent newer and more ridiculous eating plans while bringing in billions of dollars. In the end, the joke’s on us as we find every pound of lost fat within a year or two.
Diets don’t work for many reasons, but the most important reason lies in the understanding of the biology of weight loss. After celebrating that 20-pound loss, the brain begins working hard to undermine our loss by making food taste better, making us crave certain foods, and making us hungrier so we will reach for whatever it takes to get those pounds back. Yes, the brain plays dirty and holds no punches.